Keiron Broadbent • October 21, 2026

West Midlands Care Association response to the Covid Enquiry findings



More than 43,000 people died with Covid-19 in care homes between March 2020 and July 2022. Everyone who worked through those months carries some memory of it. The Inquiry has put on record what providers and families have known all along: there was no protective ring in March and early April 2020, and the sector was an afterthought while the effort went into protecting hospitals. It traces that to the absence of any pandemic planning for social care.

We welcome Recommendation 8, a voluntary register for England, which the Care Association Alliance - of which we are a part -  argued for five days ago in '
Towards a National Workforce Settlement'. It has to be more than a list of names. The sector needs professional registration: membership tiers that recognise competence, and a phased model beginning with registered managers, advanced practitioners and delegated healthcare specialists. A list tells you who is in the sector. Registration tells you what they can do, and lets them take it with them when they change employer. Northern Ireland, Scotland and Wales already register their care workers. England should too.

Separating residents from the people who love them was the cruellest part of the pandemic. But homes are discussed as though they chose it, and most did not. They were following guidance that made visiting the exception, and it changed constantly. The Care Quality Commission investigated 27 concerns about blanket bans and found none of them genuine. Some homes were more risk averse than they needed to be - understandable given what they had been through. Many more went to considerable lengths to keep families together.

The test is whether these eight recommendations are implemented before the next pandemic, not after the next inquiry.


Keiron Broadbent

Chief Executive Officer

West Midlands Care Association

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October 19, 2026
Care Association Alliance l aunches it's second paper on Adul t Social Care Reform This is the second paper in the Care Association Alliance’s reform programme, prepared in partnership with the Institute of Health and Social Care Management. Our first paper, Adult Social Care Funding Reform, argued that no funding model can succeed without a workforce capable of delivering it. This paper sets out what that workforce needs. It needs a recognised professional framework built on the existing Skills for Care Care Workforce Pathway, national professional levels, and a Fair Pay Agreement that is fully funded and tied to demonstrated competency. Not a new bureaucracy, and not a single national employer, but one recognised profession operating across many. The Institute of Health and Social Care Management (IHSCM) describes itself as the leading independent membership organisation for managers and leaders who plan, deliver and support health and care in the UK and internationally. Its members work across the NHS, social care, public health, and the private, voluntary and military sectors, at every level of management. It offers leadership training, a Health and Social Care Management Qualification, conferences, mentoring and special interest groups on topics including digital health and workforce wellbeing, and its history stretches back to 1902. Source: ihm.org.uk. Foreword Our first paper argued that the financial risk of growing old and needing care is a national risk, and should be managed nationally. Nothing in that argument has changed. But in the roundtables, commissioner conversations and official responses since, one theme has recurred more than any other. You can reform the money, but if you cannot recruit, keep and develop the people who deliver the care, the money will not translate into better outcomes. Adult social care fills around 1.59 million posts, across close to 19,000 employers and, on our own count of the CQC register, more than 30,000 locations. Few parts of the British economy match that scale, spread and complexity. Yet it remains one of the only workforces of its size with no nationally recognised professional framework, no consistent career ladder, and no shared understanding, in government, among the public, or within the sector itself, of what a career in care actually looks like. That has real consequences. A worker who has spent five years building genuine clinical and relational skill can move employer and start again on paper, because there is no register and no common language for what they can already do. A sector asked to take on more delegated healthcare responsibility and more complex need is paid and progressed as though none of that had changed. And an obvious opportunity goes begging: close to a million young people not in education, employment or training, against tens of thousands of unfilled care vacancies, with no bridge yet built between the two. This paper does not propose a new bureaucracy, a single national employer, or the abolition of the diversity that makes adult social care what it is, spanning home care, residential care, supported living, learning disability and mental health services, all organised differently, all needed. What we propose instead is what every other recognised profession already has: shared standards, a national pathway for progression, and a mechanism through which the Fair Pay Agreement can reward competence rather than simply raise a floor. The starting point already exists in the Skills for Care Care Workforce Pathway; it is not yet fit for that purpose, but it would not take a great deal to bring it up to speed. We have held ourselves to the same standard we asked of government in our first paper: evidence over assertion. Where we could find data to test our own arguments, including original analysis commissioned specifically for this paper, we went and found it. Where the evidence did not fully support a claim we had intended to make, we changed the claim. We publish this paper as government itself has started to speak this language. In his speech on social care on 29 July 2026, the Prime Minister said the ambition should be “to lift it up, to lift it closer to NHS standards… to integrate it more with the NHS workforce and actually to start to think about progression routes,” with care staff recognised “in terms of pay, but also in terms of training and the wider support we give them.”1 The same week, in Derby, he argued for “parity between academic and technical” routes into skilled work.2 We agree with both. This paper sets out what delivering them actually requires. England does not need a single workforce. It needs a single recognised profession. This paper sets out how to build one. Melanie Weatherley MBE Co Chair Care Association Alliance
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