Business Advice

for Care Providers

Whether you are setting up a new business or running an established one, the care sector presents a unique set of challenges.


The Care Association has been advising its members for many years on various elements of running a care business.


On this page we've posted links to information pages which are designed to help you with numerous business challenges.  This is a members resource and we'll be adding to it over time.


Advice to New Providers

Setting up a new care service can be daunting. Once you've completed your CQC registration, what do you do next?

Click on the button below to access some advice for new adult social care providers, which we hope is useful.


NEW PROVIDERS

Business Continuity

A Business Continuity Plan is not just a sensible thing to have but also may be a contractual requirement.

Business Continuity should not just be about 'disasters', it should also look at how you would handle disruptions in your supply chain or how you would manage a key member of staff being absent.


For more advice click on the button below (requires members password)


BUSINESS CONTINUITY

Business Planning

Creating a business plan is an essential step for any business looking to start or grow their business. A well-structured business plan not only helps clarify your business idea but also serves as an important tool for securing funding and guiding your operations. Here’s a comprehensive guide on how to write an effective business plan.


For more advice click on the button below (requires members password)



BUSINESS PLANNING

Cost Control

In the competitive landscape of every business, effective cost control is crucial for long-term sustainability and profitability. By managing expenses proactively, business owners can improve their financial health and create a solid foundation for growth. This guide outlines key strategies and practices to help you take control of your costs.

The Care Association works with many suppliers and has negotiated discounts exclusively for our members.

As a WMCA member you can also join the Spectrum Purchasing Club which offers discounts across over 60 suppliers and cash back!


For more advice click on the button below (requires members password)


COST CONTROL

Digitisation


Data Protection

Care has become increasing digital. Over 70% of care providers now use Digital Social Care Records (DSCR). Along with other technologies such as Proxy Acess and the increasing use of Artificial Intelligence, it is important that your data protection procedures and policies are robust.  We have extensive advice on how you can achieve this which is free to CQC registered providers


DATA PROTECTION

Secure Email

The NHS is encouraging ALL Care Providers to use NHS Mail. NHS Mail allows you to share communications securely with the other NHS Mail users and local authority .gov.uk email addresses. You may also find it is a requirement of your local authority contract.


NHS Mail is also a requirement if you are using Proxy Access and to access the Digitising Social Care (DISC) fund




SECURE EMAIL

Using Digital Care Records

Digital Care Records (DSCR) can save your staff valuable time wasted on routine administrative tasks as it makes information readily available at the point of care. Having a DSCR in place can also support improvements in the safety and quality of care which is centred around the individual.


Having a DSCR will enable future connectivity to your local Shared Care Record (ShCR) resulting in joined up health and social care. It is also becoming more common to see  the use of DSCRs mandated in local authority contracts.


DIGITAL CARE RECORDS

Funding

The Association occasionally comes across funding opportunities that our members can take of advantage of.


For more advice click on the button below (requires members password)


FUNDING

Going Green

In today’s world, care businesses have a unique opportunity to lead the charge towards sustainability. By adopting eco-friendly practices, not only can you reduce your environmental impact, but you can also attract environmentally-conscious customers and enhance your brand reputation. Here’s our guide to implementing practical environmental solutions within your business and to meeting the new CQC Environmental Quality Statement


For more advice click on the button below (requires members password)



GOING GREEN

Marketing your business

Is your brand important?  The likes of Apple and Coca Cola seem to think so, but is it that important to an SME Adult Social Care Business?


Marketing is a very broad topic and encompasses areas such as branding, advertising, web presence and social media.


It can help you attract new business.


For more advice click on the button below (requires members password)



MARKETING

Tendering for Beginners

If you are looking to attract work from local authorities, at some point you will need to go through a tendering process.

On this page we've pulled together some advice on how to approach a local authority or NHS tender if you've never done one before.


For more advice click on the button below (requires members password)



TENDERING

General Business Advice:

Business Growth West Midlands

The Care Association can advise you on general business matters, but if you are a care provider located within the county of the West Midlands, you can also access the free services of Business Growth West Midlands. 

Supporting Care Sector Growth: How Business Growth West Midlands Can Help Your Organisation Thrive

 

Running a care business—whether a residential home, domiciliary care agency, or social enterprise—in the West Midlands brings great responsibility and unique challenges. From managing rising costs to ensuring regulatory compliance, growth can feel overwhelming. That’s where Business Growth West Midlands (BGWM) comes in—offering free, tailored support to help care providers grow with confidence.

 

What Is Business Growth West Midlands?

Launched in September 2023, BGWM is a government-funded initiative, managed by the West Midlands Combined Authority and delivered through local authority partners. Its aim is to help businesses across all sectors—including health and social care—succeed and grow. Since its launch, BGWM has supported over 7,000 businesses, including social enterprises and charities across the region.

 

Why It Matters to the Care Sector

The care sector faces sector-specific challenges such as staff shortages, financial pressure, and evolving regulations. BGWM understands these demands and offers targeted support to help care businesses:

 

  • Access Funding: Find and apply for grants and investment opportunities.
  • Upskill Your Workforce: Develop leadership and boost staff skills to improve service delivery.
  • Improve Sustainability: Get advice on reducing energy costs and environmental impact.
  • Navigate Regulations: Receive expert support with compliance and risk management.
  • Innovate Services: Embrace new technologies and improve operational efficiency.

 

Free Events Programme – Connect, Learn, and Grow

One of the most powerful ways BGWM supports care providers is through its free Events Programme. These workshops, webinars, and networking sessions are designed to provide practical knowledge and valuable connections.

 

Benefits for care businesses include:

 

  • Staying Informed: Learn about regulations, staff wellbeing, and sustainability.
  • Upskilling Your Team: Access training on leadership, recruitment, and digital tools.
  • Making Connections: Network with other providers, funders, and local authorities.
  • Exploring Opportunities: Discover funding calls and partnership opportunities.

 

These events are fully funded and available both in-person and online, offering flexible access for busy care providers.

 

Tailored Support for Care Providers

Beyond events, BGWM delivers direct support aligned to the needs of the care sector:

 

  • Dedicated Business Advisers: Receive one-on-one advice from specialists who understand your industry.
  • Social Economy Business Support: Guidance for social enterprises, cooperatives, and charity-led care models.
  • Business Energy Advice Service (BEAS): Access free energy assessments and grants to improve efficiency and lower costs.

 

Frequently Asked Questions

Is BGWM support really free?

Yes. All support is fully funded by the UK Government’s Shared Prosperity Fund.

 

Is it only for start-ups?

No. BGWM supports all types and sizes of care businesses, from new start-ups to long-established organisations.

 

How do I get started?

Visit www.businessgrowthwestmidlands.org.uk and complete the enquiry form. A local Business Adviser will be in touch to guide you through your options.

 

Take the Next Step

The care sector plays a vital role in our communities. Business Growth West Midlands is here to support your journey—offering trusted advice, resources, funding, and a network that helps your business deliver excellent care while growing sustainably.

 

For more information and to access support, visit www.businessgrowthwestmidlands.org.uk