WMCA and Crisis Prevention Unit (CPI) announce new partnership

Introducing Crisis Prevention Institute (CPI): Supporting Safer, Stronger Care Environments



The Crisis Prevention Institute (CPI) is proud to partner with the West Midlands Care Association (WMCA) to support care providers across the region in delivering safe, respectful and high-quality care. For more than 40 years, CPI has been a global leader in behaviour management and de-escalation training, with a strong presence in the UK’s health and social care landscape.

Our mission is to advance prevention-first practices that protect the safety and dignity of everyone involved: staff, service users and families alike. We are committed to a person-centred approach that prioritises empathy, proactive planning and meaningful outcomes.

CPI’s core training programmes include:

• Essential Care and Support: practical skills for frontline workers delivering personal care, rooted in dignity and safety.
• Verbal Intervention™ : strategies for recognising and responding to escalating behaviours using trauma-informed communication and early intervention.
• Safety Intervention™: a comprehensive programme that teaches how to manage risk, de-escalate aggression and apply safe, respectful disengagement and physical interventions when absolutely necessary, that includes both restrictive and non-restrictive physical skills.

Our programmes are designed to help staff confidently support individuals with complex needs while minimising conflict, injury and distress.

Meet Your CPI Contacts

Our partnership with WMCA is backed by the dedicated support of two Senior Account Managers:



Max and Charlotte are here to guide WMCA members through every step of their CPI journey, from choosing the right training path to ensuring successful, sustainable implementation.

A Partnership That Makes Sense for Care Providers

CPI and WMCA have come together with a clear, shared purpose: to strengthen the quality of care across the West Midlands by empowering teams with the knowledge and tools they need to prevent and manage challenging situations safely.

This partnership is designed to reach providers of all sizes, offer practical and cost-effective training options and create space for open, two-way dialogue about what really works in today’s care settings. WMCA members will have the opportunity to act as a collaborative focus group, influencing future training innovations and thought leadership projects that benefit the wider sector.

What We Hope to Achieve Together

Through this collaboration, we aim to reduce incidents in care environments, boost staff morale and confidence and show care workers that they are not alone in managing difficult behaviours. Most importantly, we want to help build long-term, trusting relationships with providers, working together to raise standards and improve outcomes for those you care for.

Member Benefits

As a WMCA member, you will gain discounted access to CPI programmes, personalised support from Max and Charlotte and the chance to implement a sustainable Train-the-Trainer model within your organisation. Our training helps improve staff retention, support individuals with more complex needs and deliver care in ways that are safer, more confident and more compassionate.

Let’s Connect

Reach out to Max or Charlotte to explore how CPI can support your services.

📧 moerton@crisisprevention.com | charrison@crisisprevention.com 

Let’s create safer care together, starting today!

www.crisisprevention.com