19 September 2023

Business mobile phone contracts come in all shapes and sizes – varying contract terms, with and without smartphones, direct with mobile networks (Three, Vodafone etc) or via one of their many partners. There’s a lot to consider, and unfortunately, wherever there is complexity, there are those ready to take advantage.


However, Ian Horman from We Care Communications Ltd has the following advice to uncover one of the most common tricks used to dupe pre-occupied business people… 

 

Many businesses arrange their mobile phone contract through an independent telecoms partner, rather than directly with a mobile network. There are very good reasons for this – perhaps a more personal service, keener pricing or additional services.


Commonly, the partner will offer a discount on the standard network tariff, which may either be reflected on invoices from the mobile network or paid directly to the business by the partner.

 

So far so good.

 

However, a variation of the latter arrangement has become increasingly prevalent. It’s not illegal, but the impact on those caught up (inevitably, mostly SMEs) can be severe.

 

How it works…

  • The telecoms partner offers a 36-month airtime contract via one of the mobile networks. They promise a significant discount, in the form of a monthly rebate paid directly to the customer.

 

What’s the problem?

  • The partner’s ‘discount’ is only good for 18 months. Once it expires, the customer remains committed to the contract for another 18 months, at the much higher standard rate.
  • The only way out for the customer is to sign up to another 36-month contract via the same partner, in return for which the rebate payments are reinstated.

   

But, you’ve guessed it…

  • Once again, the rebate is only valid for the first 18 months of the new contract – after that, it’s the same situation all over again.
  • In fact, it never ends – unless the customer keeps signing new 36-month contracts every 18 months, they will be hit with massively increased costs.
  • In reality, the customer is trapped. They can’t move to a new partner or mobile network and are left with very little leverage when negotiating contract extensions because, in general, they have little choice but to accept them.


 Unfortunately, for many of the businesses hit by this practice, the contract terms only become clear once they are locked in. It’s all there in the small print of course, but how many people would sign up if the implications were genuinely made clear to them upfront, rather than tucked away in clause 73 section 5iii?

 

When you are signing up to your next mobile contract, please consider the following:


  • Ensure discounts are valid for the entire duration of the contract.
  • If the partner asks you to sign up to their terms and conditions in addition the mobile network agreement, ensure you read understand every line, particularly clauses relating to discounts and contract termination.
  • Finally, simply demand that your contract with the mobile network reflects the agreed monthly fee, then there is no need to be concerned with rebates.


If you would like further advice, please get in touch.


Ian Horman

We Care Communications Ltd

ian@wecarecomms.com

Tel. 07977 459157

Share

1 May 2025
Care Sector Events 2025 - Care Roadshow Midlands Attention West Midlands Care Association members! Registration is now open for Care Roadshow Midlands , set to take place at Villa Park Stadium on 15th May 2025 . This is your exclusive invitation to join the vibrant care community! Get your FREE ticket here. Care Roadshows return this May set to support care professionals across the Midlands. As part of the trusted Care Roadshows series, these free events offer essential insights, expert guidance and valuable networking opportunities for those working across the care sector. Since 2011, Care Roadshows have helped care home owners, domiciliary providers, managers and healthcare teams stay informed, connected and inspired. The 2025 events continue this mission - bringing together leading speakers, innovative suppliers and practical solutions at two iconic venues. If you are looking for care sector events in 2025 that deliver real value for your service, Care Roadshow Midlands is not to be missed.
30 April 2025
Revenue and Customs Brief 2 (2025): the use of VAT grouping within the care industry
30 April 2025
Citation: Employment Law Changes - FREE Employment Rights Bill Guide
30 April 2025
Tax update spring 2025: simplification, administration and reform summary The government has announced a package of tax and customs administration and simplification measures that will collectively reduce administrative burdens to save taxpayers and traders time, and will increase certainty, allowing businesses to focus on adding value to the economy. The package covers measures to support economic growth by reducing burdens on employers and increasing certainty for businesses. It aims to modernise and reform HMRC systems and processes to simplify the experience for individuals and traders and covers measures to modernise outdated elements of the tax and customs system and tackle the backlog of reform. Read more here.
30 April 2025
Dignity in Planning Conversations that Matter Online Event - 15th May 2025 - 13.00-15.00
30 April 2025
Care Can't Wait: New Campaign to change the story on Adult Social Care The Association of Directors of Adult Social Services (ADASS) has today launched a bold new public awareness campaign called Care Can’t Wait to help change the way the public and politicians view adult social care and support. The campaign will feature powerful short films and photography of people across England whose lives have been transformed by high-quality adult social care. These stories show how care enables people to live the lives they want in their homes and communities. Jess McGregor, incoming ADASS President and Executive Director of Adults and Health at Camden Council , launched the campaign at the Association’s annual conference Spring Seminar. She said: “Social care is about people – people living full, meaningful lives, not just surviving. Good care supports people to do the things they love, to stay connected, and to be active members of their communities. “But delays, underfunding, and misunderstanding are holding us back. Care can’t wait – and neither can the people who depend on it.” Changing the narrative With public polling showing low public awareness and understanding of adult social care, this campaign aims to set the record straight by showing it in fact supports millions of adults, including working-age disabled people, people with mental health challenges enabling them to live their lives on their own terms. By platforming people who draw on care and support and supporting them to tell their stories, the campaign challenges outdated perceptions and shows the positive impact high quality social care can have. The campaign launch features a film of Abbie-Jo Laurence, 36, from Wiltshire, who draws on care and support to live and work independently. She shares her personal experiences and hopes for a system that enables everyone to thrive. Over the coming months, more stories will be shared from across the country, showing the diversity of care and the strength of the people who draw on it. “I want people to see that social care isn’t something that happens to other people,” said Abbie-Jo. “It could be you, your partner, your child, or your neighbour. We all deserve to live well – and care makes that possible.” Engaging the public “This campaign is about changing hearts and minds,” said McGregor. “We want to show the human impact of good care – and what’s at risk when it’s not available. These are real stories from real people, and they deserve to be heard.” As part of the campaign, ADASS is calling on members of the public to visit www.adass.org.uk/care-cant-wait and to: Watch and share the films across social media and with family and friends Sign the campaign hand raiser to support the campaign and receive updates on how to get involved. Talk about social care with friends, family and colleagues Champion reform by urging our leaders to improve and invest in adult social care and support. For further information, contact Vicky Smith, Communications and Public Affairs Officer at ADASS - vicky.smith@adass.org.uk or call 020 7072 7430.
29 April 2025
Last Chance to Book! Fire Prevention in Your Service Users Home Training Event 29 April 2025
22 April 2025
Citation: Health & Safety in Care Settings
Show More