December 12, 2024

WMCA Review of 2024 and Looking Ahead to 2025





An interesting year politically

2024 was certainly an eventful year from a political point of view.  The change of government colour from blue to red, initially gave us a wave of optimism which unfortunately quickly disapated.


It's been very disapointing that we haven't seen any real commitment to Social Care from the Labour government, other than vague references to setting up a National Care Service (which nobody seems to know what that actually means).  They have promised a fair pay agreement for care staff - negotiations on which have just started - but that's unlikely to break cover until well into 2025 (if not 2026).  The thorny question of course is how will that be funded?  


Given the shock announcement in the Autumn budget of the increases in Employers National Insurance Contributions and the above inflation increase in the National Minimum Wage - without (as we write this) any indication of additional funding to pay for it -  it worries us immensely that the fair pay agreement - although very welcome for our staff - may be the final nail for some providers if it is not backed up with central government funding.


We are in a constant dialogue through the Care Association Alliance - of which we were a founding member - with Westminster, ADASS, the LGA and Unions, making sure that the voice of the smaller providers is heard as loudly as the larger ones.    The CAA is the most representative body for care providers with over 9000 members within our collective networks.


I do think that DHSC are beginning to get that the NHS can't survive without Social Care.  CAA has met with the ministers frequently, and they do understand our problems. Unfortunately they don't control the purse strings.


We may have to see if we as a sector can survive long enough until the Treasury has a similar awakening.


Locally we continue to work with our local authorities, both on national issues such as those already mentioned and representing individual care providers interests.


What ever happens, you can rest assured that WMCA is very much part of the conversation and we will do our best to ensure your voice is heard.


Here's hoping that 2025 brings us more pleasant surprises than 2024


Keiron Broadbent

Chief Executive Officer

West Midlands Care Association

Key Highlights from 2024


Events:


2024 was certainly a busy year for us. Our events have not only become larger in scale but have also significantly enhanced in terms of content and impact. This has been instrumental in supporting our members in elevating their care businesses and fostering a strong sense of community.


Throughout the year, we have hosted a series of conferences, workshops, and networking opportunities that have brought together industry leaders, innovators, and care providers from all corners of the globe. These events have provided invaluable insights into the latest trends, best practices, and emerging technologies within the care sector.





A huge highlight of our year was our annual WMCA Excellence in Care Awards event which was held at the Copthorne Hotel in October. Celebrating excellence in care, this prestigious event honoured those who have made significant contributions to improving social care standards. The stories shared by the winners were inspiring and serve as benchmarks for the industry. 


Awards were given out to staff working in the following categories in social care:-


• Carer

• Deputy/Senior/Team Leader

• Activity Co-ordinator

• Domestic Staff

• Office Staff

• Director/Owner

• Outstanding Contribution to Care Award.


Each winner received a £500 cash prize plus a certificate, trophy and a bottle of Prosecco. You can find details of all the winners as well as photos from the event on our website by clicking here.


We are already planning next year’s Care Awards event which will take place on Friday 24th October 2025.  The nominations window will open in May 2025 so keep an eye on our Newsletter/website for further details.


Conferences


Our popular conferences have continued to focus on critical aspects of care services. We kicked off 2024 with our January Conference based on the CQC theme “Is your care service SAFE?” focusing on protection from abuse and avoidable harm for both staff and service users.


Our Spring Conference in April focused on the challenges facing social care by focusing on legal issues, compliance, and business continuity planning, which continue to be crucial areas that are essential for the effective management and sustainability of organisations within this field.


This was followed up with our summer conference in July based around the CQC theme of “Is your care service CARING?” highlighting the importance of being treated with compassion, kindness, dignity and respect for both staff and service users.


Finally, our Autumn Care Summit in October was a Cyber Conference focusing on the importance of digital care records and the benefits, challenges, and security implications of transitioning to digital health records.


All of these conferences were well attended with valuable insights provided by the expert speakers. The events offered a platform for knowledge sharing and networking opportunities.



We are now preparing for next year’s conferences, starting with our conference on 23rd January around the CQC theme “Is your service EFFECTIVE?


We have limited spaces available for this event, so make sure you book your place.

Registered Managers Events


Our popular Registered Managers Networking Events had a relaunch earlier this year. These are now managed and run by Skills for Care and provide excellent opportunities for Registered Managers and senior care staff to connect, share best practice and learn from one another.


You can find details of these Networks on our website by clicking here.


Nurses and Clinical Leads Network

We continued throughout 2024 to run these network meetings, in partnership with Birmingham and Solihull ICB, for Nurses and Clinical Leads across the Birmingham and Solihull area.


These were regularly well attended, with consistently more than 40 professionals joining us to access CPD.


Chief Nurse for Adult Social Care, Deborah Sturdy, joined us for the March meeting to speak about the new Labour governments plan for Adult Social Care.


We also provided the attendees with guidance on international recruitment support, through our work with WM Employers and WM ADASS on the International Recruitment hub.


Members' Training Workshops

2024 has seen us offering more in-person and online workshops for our members which has significantly enhanced the learning experience and engagement of our members. We have offered the following workshops :-


  • HCR Law Legal Drop-in Surgery (online) – these drop-in workshops are run by our law firm partner, HCR Law and focus on addressing legal queries from our members as well as addressing the proposals for change at the CQC. The next Drop-in Surgery is on 27th February and you can book here.
  • Tools for Running a Successful Care Business – this was a very well attended series of online workshops focusing on 4 difference themes –Getting the Basics right in your Business, Recruitment & HR, Compliance and Controlling your Business.
  • Business Continuity Planning Webinar
  • Sustainability and Net Zero Webinars run by Aston University Birmingham City Council
  • Safeguarding


Digital Support


The WMCA is the Local Support Organisation for Better Security Better Care - a national program of support to help you with your digital compliance by completing the Data Security Protection Toolkit (DSPT).


We regularly offer helpful webinars and workshops to offer DSPT support as well as a monthly Digital Surgery to answer any questions you may have.  You can find details of these events here.


We have been involved with the roll out of the Digitisation of Social Care program, helping over 80% of local care providers make the transition from paper to digital care records



International Recruitment



On receipt of government funding earlier this year we were able to offer FREE DBS checks for a limited time to applicants who had arrived in to the UK, within the previous 6 months prior to their DBS application.


We also received funding to offer a project supporting the implementation of 'Buddying Schemes' within care settings. Buddying is a proven method of delivering support and pastoral care to new recruits - particularly those from overseas and this is something we continue to promote as good practice – find out more here.


We continue to offer various webinars and training events around the theme of International Recruitment, through our partnership with WM Employers and WM ADASS, so keep an eye on our website/Newsletter for details.


In the meantime, our members can get further help and support concerning International Recruitment as well as details about the sponsorship licenses here.


DBS Processing

Despite the recent rise in the cost of DBS applications, the WMCA remains competitive with its pricing and provides a personal and friendly service as a counter signatory organisation for DBS applications. Our customer support and guidance ensure our DBS customers have a point of contact for a quick and speedy response to any DBS queries they may have.


Competitions

Our annual competitions are designed for care providers to have some fun with their service users but always have a serious purpose behind them.

  • Pimp my Zimmer - research has shown that you can encourage your residents and service users to use their Zimmer Frame by decorating them with items or a theme that means something to them. 
  • Spring Seasonal Decorations Competition – this provides an opportunity for our members to get creative with their service users and use this competition to come up with the best Spring decorations they can.
  • Winter Seasonal Decorations Competition – this is a chance to recognise some of the fantastic holiday decorations or traditions that are present in residential settings and service users homes.

All these competitions encourage teamwork and the use of cognitive skills, while creating a feeling of community within care settings.


Workforce Development Fund (WDF)

2024 saw the end of our WDF funding, due to the Department for Health and Social Care re-shaping the offer to the new Learning Development Support Scheme (LDASS), under the new Labour government.


We spent the first half of the year clearing up the last applications for WDF and releasing funds to care providers for their completed training courses.


Discounted and FREE Bus Travel

Throughout this year we have delivered to partnerships offers to our members through the National Express and Transport for the West Midlands (TFWM).


We were able to agree for these organisations to offer discounted bus travel in the first half of the year and then free bus travel for the second half to adult social care workers.



This is something we will be striving to continue for 2025.

Looking Ahead to 2025

We are committed to sustaining this momentum by continuously improving our event offerings and creating more opportunities for our members to thrive. We are already planning an even more ambitious lineup for 2025, with the aim of reaching new heights and making an even greater impact on the care sector.


The Autumn Budget in October left many of us feeling that social care was being largely ignored and there are challenges ahead.


However, despite these worrying and challenging times for social care, we will continue to support our members through our lobbying activities both local and national, and with training events, webinars and conferences offering continued support to ensure they can deliver sustainable excellence in community, nursing, special needs and residential home settings.




Thank you to all our members for your active participation and support.


We wish you all a very Merry Christmas and a happy and healthy 2025.


Keiron, Jamie, Helen, Martin, Anne, Carol, Simon, Mark, Zoe, Annie, Debbie and Ellie


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Care Association Alliance sets out a national funding model for adult social care, designed to give families certainty, providers stability, and councils the resources to do their job (read the full repo rt here ) A new CAA report proposes pooling the financial risk of an ageing population nationally, rather than leaving it with 153 individual councils. The core of the model: ring-fenced national funding shared on a needs-based formula, a national tariff for care, and an independent body to keep it honest. Individuals keep a means-tested contribution, but with a lifetime cap and a raised capital threshold, so no one faces unlimited costs or has to sell their home. Councils keep assessment, planning, safeguarding and oversight, but are relieved of carrying a national demographic risk on a local budget. Backed by the Rt Hon Damian Green, Chair of the Social Care Foundation and former Deputy Prime Minister responsible for social care policy. The Care Association Alliance (CAA) has published a proposal for how England should fund adult social care for older people. Its report, Adult Social Care Funding Reform, describes a national funding settlement built on a straightforward idea: the cost of growing old and needing care is a national risk, and it should be met nationally, while care itself continues to be arranged and delivered locally. A national risk carried on local budgets At present, primary responsibility for adult social care sits with 153 local authorities under the Care Act 2014. They assess need, commission services and manage local provider markets. They also carry the full financial weight of demographic change, a pressure that is national in scale and rising quickly. The number of people aged 85 and over is projected to double within twenty years, and the Office for Budget Responsibility estimates that simply maintaining today's system will require public spending on social care to grow by 3.1 per cent a year over the next decade, compared with the 0.7 per cent average delivered between 2009/10 and 2022/23. That pressure shows up directly in the price of care. On average, councils pay £24.10 an hour for home care, while the Homecare Association puts the minimum sustainable rate at £32.14. The National Audit Office found in 2021 that authorities were commissioning care at below the sustainable cost of care, and the King's Fund reports that in 2025/26, council fee increases of around 5 per cent were outpaced by provider cost increases of 8 to 10 per cent. This is not a matter of councils choosing to underpay. It is what happens when local budgets are asked to absorb a national cost. Providers take the strain through thinner margins and deferred investment, and families often meet it through the higher fees paid by those who fund their own care, on average 41 per cent more than the council-funded rate. One settlement, built as a system The CAA argues that these are symptoms of a single structural mismatch, and that they need to be fixed together. Its proposed national funding settlement rests on three principles: pooling the financial risk of demographic change nationally, a statutory entitlement to support triggered by assessed need, and continued local delivery within a national framework. In practice, the settlement has five main components: A ring-fenced national care grant , distributed to councils on a needs-adjusted formula, so that funding follows need rather than local fiscal capacity. A reformed means test , with a raised capital threshold, frozen at £23,250 since 2010/11, and a lifetime cap on what any individual can be asked to pay. A national tariff for residential and home care , set at the independently assessed cost of sustainable provision, which councils commission at or above. A bundled funding model for residential care , with assessed packages that are portable when people move. A reformed Deferred Payment Agreement scheme , so that no one is required to sell their home to pay for residential care. Underpinning the settlement is an independent National Care Assessment Body, sitting outside both the NHS and local government, which would verify the cost evidence, review the tariff and report where provision falls short. Local authorities retain their role as commissioners and delivery leaders, close to their communities and provider markets, but are relieved of being the sole bearer of national financial risk. The report is explicit about what it does not propose. This is not a free care service on the model of the NHS, and it does not absorb social care into the health service. Individuals who can contribute to the cost of their care will continue to do so, within a reformed means test and a lifetime cap. The word national describes the funding architecture, not the way care is provided. The proposal is offered as a contribution to the Casey Commission, which is beginning to test public views on who should receive care, what the state should guarantee and what individuals should contribute. The CAA says funding reform is the necessary first step, and Adult Social Care Funding Reform is the first in a programme of papers it will publish over the coming months. Melanie Weatherley MBE, Co-Chair of the Care Association Alliance, said: “No family should receive worse care because of where they happen to live, and no provider should have to choose between keeping a contract and delivering care safely. These are not failings of the people running the system. They are what happens when a national risk is carried on local budgets. If we fund care nationally, price it honestly through a national tariff, and ask an independent body to keep it that way, we can give families certainty, providers stability, and councils the resources to do the job they are asked to do. “This paper is not a criticism of local authorities, who are doing a demanding job under real pressure. It is a practical plan to put the whole system on a sustainable footing, and we hope it is useful to Baroness Casey's commission as it begins its work.” The Rt Hon Damian Green, Chair of the Social Care Foundation and former Deputy Prime Minister responsible for social care, said: “The case for reform is widely accepted. What has been missing is a workable, affordable plan that a government of any colour could adopt. This paper offers exactly that, and a cross-party route to deliver it.” (read the full report here ) ENDS Notes to editors The Care Association Alliance is the national umbrella body for local care associations in England, a member-led organisation with more than 50 local care associations, collectively representing over 10,000 independent care providers across every English region. It is a founding participant in the Care Provider Alliance. The £24.10 per hour figure is a national average local authority domiciliary care fee, not a per-council figure. It is cited alongside the Homecare Association's minimum sustainable rate (£32.14), the National Audit Office's 2021 finding on below-sustainable-rate commissioning, and the King's Fund's 2025/26 fee-versus-cost analysis, all set out in full in Adult Social Care Funding Reform (Paper One), published [DATE] 2026. Additional figures are drawn from the Health Foundation REAL Centre, the OBR, the King's Fund, the IFS and Social Care 360. The funding-gap projection runs to 2032/33. Baroness Casey's remarks were made on 7 July 2026, in a BBC Radio 4 Today interview and a speech to the Local Government Association's annual conference, in which she confirmed the Casey Commission will begin testing the views of the public this month ahead of its first report, due this year. Spokespeople are available for interview. Media enquiries: Melanie Weatherley MBE, Co-Chair of the Care Association Alliance.
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