Keiron Broadbent • November 26, 2025

WMCA Review of 2025 and Looking Ahead to 2026



As I write this on the day of the Autumn Budget, we once again find ourselves navigating a political environment where social care remains a perennial football. 


Despite the hope that 2024’s turbulence would pave the way for meaningful reform, we end 2025 much as we began it, with change on the horizon but little structural certainty beneath our feet.


This year has brought a further rise in the National Minimum Wage, following the uplift in April, alongside increases in Employers’ National Insurance Contributions. While these measures are welcome for our workforce, they place growing financial pressure on care providers already operating in an exceptionally challenging environment.


The government’s flagship Fair Pay Agreement (FPA) has now begun its consultation period, and the Employment Rights Bill is starting to reveal its wide-reaching implications. The Bill, due to come into effect next April, represents the most substantial change to employment law in decades. While many provisions will strengthen protections for the workforce, others, such as sick pay from day one and mandatory union recognition may have significant financial and administrative consequences for care providers, particularly SMEs.


The FPA itself promises to reshape our sector more profoundly than anything in recent memory. It will effectively create a mandated minimum wage for social care, set above the National Minimum Wage. Although we wholeheartedly agree that our workforce deserves better pay, the government’s current commitment of £500 million must be seen as a starting point, not a full solution. Sustainable implementation requires sustainable funding, something that remains unclear.


Alongside this, the government has commissioned Baroness Casey to conduct a review of Adult Social Care, reporting in 2028. Whether her findings will differ from the numerous reports already gathering dust in the Department of Health and Social Care remains to be seen.


International recruitment has also undergone significant disruption. The closure of the route for Carers and Senior Carers removed what had become a vital lifeline for many providers over recent years. International recruits have made an enormous contribution to our sector, and the sudden shift, coupled with ongoing uncertainty around wider immigration policy has left many providers struggling to fill vacancies domestically.


Through all of this, WMCA has worked tirelessly to ensure the voices of our members are heard. As a founding member of the Care Association Alliance (CAA), we are represented nationally in discussions with Westminster, ADASS, the LGA, and unions. The CAA represents more than 10,000 members and continues to ensure that the needs of smaller providers are heard as clearly as those of larger organisations. Locally, we continue to collaborate closely with authorities, advocating for our members on both strategic and individual issues.


Despite the political noise, WMCA remains focused on supporting providers to thrive. We’re excited to announce the return of our conference themes from January 2026, centred on the five CQC KLOEs: Safe, Effective, Caring, Responsive, and Well-Led. These events are consistently popular, and we look forward to welcoming a range of inspiring speakers and exhibitors.


We are also launching a suite of in-house training courses, including Care Certificate-focused programmes and the Oliver McGowan Training (Tiers 1 and 2), delivered by our experienced team and supported through LDSS funding. Combined with our many member benefits, including a free legal helpline, free HR helpline, and discounted DBS checks, we continue to ensure our members can spend their time doing what they do best: delivering exceptional care.


On a much brighter note, our 2025 Excellence in Care Awards were our biggest and most uplifting yet. With record nominations, 13 category winners, and a truly celebratory gala evening at the Copthorne Hotel in Dudley, it was a powerful reminder of the dedication, compassion, and professionalism that define our sector. Planning is already underway for next year’s awards and we hope to surpass even this year’s achievements.


As we look forward to 2026, we do so with determination, optimism, and a firm belief in the strength of our members and our sector. On behalf of the West Midlands Care Association, I wish all our members a Merry Christmas and a prosperous year ahead — one that brings opportunities, growth, and perhaps even a few pleasant surprises.



Keiron Broadbent

Chief Executive Officer

West Midlands Care Association



DBS Processing

Key Highlights from 2025


Events:


2025 was certainly a busy year for us. Our events have not only become larger in scale but have also significantly enhanced in terms of content and impact. This has been instrumental in supporting our members in elevating their care businesses and fostering a strong sense of community.


Throughout the year, we have hosted a series of conferences, workshops, and networking opportunities that have brought together industry leaders, innovators, and care providers from all corners of the globe. These events have provided invaluable insights into the latest trends, best practices, and emerging technologies within the care sector.




A huge highlight of our year was our annual WMCA Excellence in Care Awards event which was held at the Copthorne Hotel in October. Celebrating excellence in care, this prestigious event honoured those who have made significant contributions to improving social care standards. The stories shared by the winners were inspiring and serve as benchmarks for the industry. 



Awards were given out to staff working in the following categories in social care:-



• Carer

• Registered Manager

• Deputy Manager or Team Leader

• Senior Carer

• Activity Coordinator

• Domestic Staff (Cleaner, Cooks, Maintenance)

• Office Staff (HR, Admin, Receptionist)

• Director / Owner

• Newcomer

• Social Care Nurse

• Sponsored Internation Worker

• Dignity In Care

• Outstanding Contribution To Care



Each winner received a £500 cash prize plus a certificate, trophy and a bottle of Prosecco. You can find details of all the winners as well as photos from the event on our website by clicking here.



We are already planning next year’s Care Awards and the nominations window will open in May 2026 so keep an eye on our Newsletter/website for further details.




Conferences


Our popular conferences have continued to focus on critical aspects of care services. We kicked off 2025 with our January Conference  Are you effective?” with some wonderful speakers and a (wonderful to see) high level of attendance.


We returned in May focused on the question “Is Your Business Ready for CQC's New Environmental Assessment?”  with valuable input from a speaker from Birmingham council.


This was followed up with our Summer Conference in June based around the CQC theme of “Responsive” which included a speaker from CQC alongside panels split into two streams, one for Dom care and one for Residential.


Finally, our (virtual) Autumn Conference in October  included fascinating insights into how to recruit our future workforce alongside useful 'state of the market' deep dives.


All of these conferences were well attended with valuable insights provided by the expert speakers. The events offered a platform for knowledge sharing and networking opportunities.



We are now preparing for next year’s conferences, starting with our conference on 22nd January around the CQC theme “Is Your Care Service Well Led?”


We have limited spaces available for this event, so make sure you book your place.


FREE for WMCA members and £25 for non-members

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Workshops

2025 has seen us continue and expand our in-person and online workshops for our members which has significantly enhanced the learning experience and engagement of our members. The following are just a selection of the workshops we offered:-


  • HCR Law Legal Drop-in Surgery (online) – these drop-in workshops were by our law firm partner, HCR Law and focused on addressing legal queries from our members as well as addressing CQC queries / concerns.
  • Nutrition Good Practice in Care Homes – this was a very well attended online workshops focusing on nutrition and how to improve / support residents dietary needs. 
  • Fire Prevention In Your Care Home - A detailed and informative discussion covering safety and good practice.
  • International Recruitment
  • Safeguarding


Upcoming events can be found here


Support for our members

The Government has introduced a requirement for Care Quality Commission (CQC) registered service providers to ensure their employees receive learning disability and autism training appropriate to their role. This is to ensure the health and social care workforce has the right skills and knowledge to provide safe, compassionate and informed care to autistic people and people with a learning disability. This requirement is set out in the Health and Care Act 2022.


Funding has been made available through the LDSS, WMCA member price is within the funding envelope and therefore fully claimable



Further information can be found via this link



The WMCA is the Local Support Organisation for Better Security Better Care - a national program of support to help you with your digital compliance by completing the Data Security Protection Toolkit (DSPT).



We have been involved with the roll out of the Digitisation of Social Care program, helping over 80% of local care providers make the transition from paper to digital


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Despite the recent rise in the cost of DBS applications, the WMCA remains competitive with its pricing and provides a personal and friendly service as a counter signatory organisation for DBS applications. Our customer support and guidance ensure our DBS customers have a point of contact for a quick and speedy response to any DBS queries they may have.

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Digital Health Check – We are offering FREE in person visits as part of the national better security better care programme - further information can be found via this link


Ensure Compliance: A Digital Health Check helps verify that your organisation meets the required data protection standards 


Enhanced Data Security: By reviewing your data security processes, the health check helps identify any vulnerabilities and strengthens your overall protection against data breaches and cyber threats. 


Confidential Report: The health check includes a confidential report that outlines what was found and how to improve, giving you clear steps for action. 


CQC Recognition: The health check provides evidence that can be used to demonstrate proactive efforts in data security and working in partnership, which can support your CQC inspection and potentially help you achieve higher ratings, including "Outstanding." 


Reduced Risk: By identifying issues early, you can prevent potential data breaches or penalties, thus reducing the risk of reputational damage or fines. 


Recognition for Going 'Above and Beyond': Participating in a Digital Health Check shows that your organisation is committed to exceeding basic requirements and striving for excellence in data security.  


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We are committed to sustaining this momentum by continuously improving our event offerings and creating more opportunities for our members to thrive. We are already planning an even more ambitious line-up for 2026, with the aim of reaching new heights and making an even greater impact on the care sector.



Obviously the budget from Chancellor Rachel Reeves had some worrying headline figures for the care sector. However, despite these worrying and challenging times for social care, we will continue to support our members through our lobbying activities both local and national, and with training events, webinars and conferences offering continued support to ensure they can deliver sustainable excellence in community, nursing, special needs and residential home settings.



Thank you to all our members for your active participation and support.


We wish you all a very Merry Christmas and a happy and healthy 2025 from all the team here at WMCA

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July 16, 2026
Care Association Alliance sets out a national funding model for adult social care, designed to give families certainty, providers stability, and councils the resources to do their job (read the full repo rt here ) A new CAA report proposes pooling the financial risk of an ageing population nationally, rather than leaving it with 153 individual councils. The core of the model: ring-fenced national funding shared on a needs-based formula, a national tariff for care, and an independent body to keep it honest. Individuals keep a means-tested contribution, but with a lifetime cap and a raised capital threshold, so no one faces unlimited costs or has to sell their home. Councils keep assessment, planning, safeguarding and oversight, but are relieved of carrying a national demographic risk on a local budget. Backed by the Rt Hon Damian Green, Chair of the Social Care Foundation and former Deputy Prime Minister responsible for social care policy. The Care Association Alliance (CAA) has published a proposal for how England should fund adult social care for older people. Its report, Adult Social Care Funding Reform, describes a national funding settlement built on a straightforward idea: the cost of growing old and needing care is a national risk, and it should be met nationally, while care itself continues to be arranged and delivered locally. A national risk carried on local budgets At present, primary responsibility for adult social care sits with 153 local authorities under the Care Act 2014. They assess need, commission services and manage local provider markets. They also carry the full financial weight of demographic change, a pressure that is national in scale and rising quickly. The number of people aged 85 and over is projected to double within twenty years, and the Office for Budget Responsibility estimates that simply maintaining today's system will require public spending on social care to grow by 3.1 per cent a year over the next decade, compared with the 0.7 per cent average delivered between 2009/10 and 2022/23. That pressure shows up directly in the price of care. On average, councils pay £24.10 an hour for home care, while the Homecare Association puts the minimum sustainable rate at £32.14. The National Audit Office found in 2021 that authorities were commissioning care at below the sustainable cost of care, and the King's Fund reports that in 2025/26, council fee increases of around 5 per cent were outpaced by provider cost increases of 8 to 10 per cent. This is not a matter of councils choosing to underpay. It is what happens when local budgets are asked to absorb a national cost. Providers take the strain through thinner margins and deferred investment, and families often meet it through the higher fees paid by those who fund their own care, on average 41 per cent more than the council-funded rate. One settlement, built as a system The CAA argues that these are symptoms of a single structural mismatch, and that they need to be fixed together. Its proposed national funding settlement rests on three principles: pooling the financial risk of demographic change nationally, a statutory entitlement to support triggered by assessed need, and continued local delivery within a national framework. In practice, the settlement has five main components: A ring-fenced national care grant , distributed to councils on a needs-adjusted formula, so that funding follows need rather than local fiscal capacity. A reformed means test , with a raised capital threshold, frozen at £23,250 since 2010/11, and a lifetime cap on what any individual can be asked to pay. A national tariff for residential and home care , set at the independently assessed cost of sustainable provision, which councils commission at or above. A bundled funding model for residential care , with assessed packages that are portable when people move. A reformed Deferred Payment Agreement scheme , so that no one is required to sell their home to pay for residential care. Underpinning the settlement is an independent National Care Assessment Body, sitting outside both the NHS and local government, which would verify the cost evidence, review the tariff and report where provision falls short. Local authorities retain their role as commissioners and delivery leaders, close to their communities and provider markets, but are relieved of being the sole bearer of national financial risk. The report is explicit about what it does not propose. This is not a free care service on the model of the NHS, and it does not absorb social care into the health service. Individuals who can contribute to the cost of their care will continue to do so, within a reformed means test and a lifetime cap. The word national describes the funding architecture, not the way care is provided. The proposal is offered as a contribution to the Casey Commission, which is beginning to test public views on who should receive care, what the state should guarantee and what individuals should contribute. The CAA says funding reform is the necessary first step, and Adult Social Care Funding Reform is the first in a programme of papers it will publish over the coming months. Melanie Weatherley MBE, Co-Chair of the Care Association Alliance, said: “No family should receive worse care because of where they happen to live, and no provider should have to choose between keeping a contract and delivering care safely. These are not failings of the people running the system. They are what happens when a national risk is carried on local budgets. If we fund care nationally, price it honestly through a national tariff, and ask an independent body to keep it that way, we can give families certainty, providers stability, and councils the resources to do the job they are asked to do. “This paper is not a criticism of local authorities, who are doing a demanding job under real pressure. It is a practical plan to put the whole system on a sustainable footing, and we hope it is useful to Baroness Casey's commission as it begins its work.” The Rt Hon Damian Green, Chair of the Social Care Foundation and former Deputy Prime Minister responsible for social care, said: “The case for reform is widely accepted. What has been missing is a workable, affordable plan that a government of any colour could adopt. This paper offers exactly that, and a cross-party route to deliver it.” (read the full report here ) ENDS Notes to editors The Care Association Alliance is the national umbrella body for local care associations in England, a member-led organisation with more than 50 local care associations, collectively representing over 10,000 independent care providers across every English region. It is a founding participant in the Care Provider Alliance. The £24.10 per hour figure is a national average local authority domiciliary care fee, not a per-council figure. It is cited alongside the Homecare Association's minimum sustainable rate (£32.14), the National Audit Office's 2021 finding on below-sustainable-rate commissioning, and the King's Fund's 2025/26 fee-versus-cost analysis, all set out in full in Adult Social Care Funding Reform (Paper One), published [DATE] 2026. Additional figures are drawn from the Health Foundation REAL Centre, the OBR, the King's Fund, the IFS and Social Care 360. The funding-gap projection runs to 2032/33. Baroness Casey's remarks were made on 7 July 2026, in a BBC Radio 4 Today interview and a speech to the Local Government Association's annual conference, in which she confirmed the Casey Commission will begin testing the views of the public this month ahead of its first report, due this year. Spokespeople are available for interview. Media enquiries: Melanie Weatherley MBE, Co-Chair of the Care Association Alliance.
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This week, we published our annual ‘Size and structure of the adult social care sector and workforce in England’ report . It provides a comprehensive overview of the size and composition of the adult social care workforce and includes information relating to workforce supply and demand, international recruitment, and statistics on the wider economy. Read more about the report in the workforce intelligence section below. The Government is seeking views on reforms to zero hours and similar contracts to implement measures in the Employment Rights Act 2025 to end one-sided flexibility. The consultation is your opportunity to share feedback on how the reforms, including the right to guaranteed hours, reasonable notice, and short notice payments, should be implemented and ensure that the views of the adult social care sector are represented. The consultation closes on Tuesday 25 August at 23:59. You can read the impact assessments on the reforms to inform your response : Impact assessment: Right to Guaranteed Hours and Impact assessment: ZHC - Right to Reasonable Notice of Shift Patterns and Payment for Shifts Cancelled, Moved or Curtailed at Short Notice
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